Loading...
About2020-03-20T16:22:52+00:00

So good, we built it twice

Following the huge success of Siblinc Fashion, the world’s only product copywriting agency dedicated to writing product descriptions for high-end, luxurious fashion brands, inspiration struck: why not recreate the Siblinc recipe and supply product descriptions for lifestyle brands and smaller, boutique fashion houses?

While our core team has a knack for fashion copy, who doesn’t like to switch things up a little? With experience writing for some of the country’s leading lifestyle brands, our team can turn their hand to anything.

Silvia Lowe
Director

Silvia is in charge of day-to-day client liaison and project management. She never misses a thing. She’ll be your first port of call whenever you need a little sprinkling of product copy magic and efficient support.

Celia Anderson
Director

Celia heads up tone of voice management. With more than a decade of copywriting experience under her belt, she’s an expert when it comes to nailing a unified tone. Even under the groaning weight of a vast product batch.

Jules Uniacke
Product copywriter

By now, you know we’re all about family. As well as being a mighty word wrangler, Jules just happens to be our aunt. She’s always our lead writer when we work with eco-conscious, responsible and ethically driven brands.

Katie Uniacke
Product copywriter

Words continue to run in the family! Our cousin Katie is fluent in Spanish and Portuguese and has a natural knack for travel-related projects. She’s also always first in line whenever we work on a vegan or cruelty-free product collection.

Kelly Rogers
Product copywriter

We’ve run out of relatives but Kelly is a critical member of the Siblinc family. She’s our lead fashion writer and has an uncanny ability to juggle millions of project rules without ever going off tone.

Kath Swinglehurst
Product copywriter

Professionally trained in journalism, marketing, PR and broadcasting, Kath’s worked for some of the country’s leading lingerie and swimwear retailers, so she’s our go-to girl for brands selling chic foundations.

Jennifer Tate
Product copywriter

With us since the beginning, Jennifer Tate is a true copywriting acrobat. Deftly jumping from makeup lines to furniture ranges to travel collections to food products, she truly can turn her pen to any topic. We’ve tested it.

Lorraine Williams
Lead proofreader

The finest proofreader in the (south) west, Lorraine has joined the Siblinc clan to assist with making sure absolutely nothing slips through the net. We’re all about quality control here, so we were thrilled when we tracked down this Cornish gem.

Brands

We’ve created flawless product copy for…

The stats to back it up

Want to know what modern online shoppers really think? We asked a whole bunch of questions and got a whole bunch of stats. Get access to all of them, now!

Request the report

Get in touch

What’s going on? Tell us all your product copy woes and we’ll be your agony aunts.

Yes, please send me any information relating to maximising product descriptions for online sales